Brothers Cleaners has been a staple in the triangle for over 100 years. Not only do they provide solid dry cleaning services, they also have free pick-up and delivery. This offer sets them apart from their competition, but seems unbelievable. So, guess what? Potential customers didn’t believe it. We thought it was important to approach this issue from a unique perspective because, admittedly, dry cleaning isn’t very exciting. We had to develop a creative concept that would entertain the audience and keep them engaged throughout the entire process. In addition to the long-form animation, 30 & 15 second TV commercials where created.
Being in business for 100 years is a pretty impressive accomplishment. You can’t last that long by simply cleaning clothes. That’s why Brothers sees it as an art. We created this commercial to celebrate their incredible milestone.