PPD Preclarus

Created in partnership with Epic Brand Group

PPD is advancing clinical research through the innovative data and analytics platform Preclarus®. Preclarus brings real-time access to study and lab data, together with the transparent reporting and analytic capabilities needed to make critical decisions.

Challenge: Shoot three videos in one day in one small office, using the same furniture, artwork and props, but make it feel like 3 unique spaces… Challenge accepted.

We did a lot of hustling, flipping, flopping, tracking, compositing, masking and grading. Everything that could be changed, was changed. A layered UI was not available so the interface was reconstructed from jpeg reference images. All of this done to take a complicated application and simplify it for the customer. Check out the breakdown.