Downtown Raleigh Alliance is an award-winning nonprofit organization whose mission is to continue the revitalization of Raleigh’s downtown by enhancing its quality of life and contributing to its economic success. This 60 second spot was created to increase the awareness of some of the organization’s incredible programs.
Agency: Revered Design
It was fun to be a part of the You R Here campaign and promote some of Raleigh’s awesome downtown events. We made sure the visuals were recognizable to the locals by using iconic landmarks and cultural references. This piece also gave DRA an opportunity to give clarity to the meaning behind their logo. It’s a quick reference, but at the end of the piece, you can see that each color and shape represents a downtown district… Cool.